Case Study: BuildASign.com doubles outbound dials and gains real-time Salesforce visibility with Revenue.io

How BuildASign Moved From Desk Phones to Dialer with ringDNA and Supercharged their Business

BuildASign is an Austin‑based online custom printing company (founded 2005) that grew to 400+ employees and operates multiple sites including BuildASign.com and AlliedShirts.com. Their legacy PBX desk phones left sales and support teams with poor visibility, manual Salesforce logging, stale reporting, slow lead routing, and no reliable way to attribute leads across hundreds of web properties—limiting productivity and revenue growth.

By deploying ringDNA’s Intelligent Dialer integrated with Salesforce (click‑to‑call, automatic activity logging, Smart Numbers, dynamic routing and real‑time reports), BuildASign more than doubled reps’ dials per day, reclaimed hours of manual work for revenue activities, enabled immediate managerial action with live metrics, improved warm transfers and round‑robin routing, and gained clear campaign attribution—boosting sales effectiveness and coaching capability.

BuildASign.com

David House

Senior Director, Enterprise Accounts