Case Study: AirAsia achieves improved treasury visibility and SSC efficiency with Reval

AirAsia Insights into establishing a SSC

AirAsia Group Shared Services (AGSS) is the centralized shared services centre for AirAsia, headquartered in Penang, Malaysia, providing transactional support across accounting, HR, payroll, IT, legal, compliance and procurement. Tasked with building an efficient SSC that could serve 23 entities across nine countries and support over $2 billion in annual revenues with about 300 staff, AGSS faced strategic choices around location, structure, talent, systems and whether to remain a cost centre or evolve into a profit‑generating/global business services model.

AGSS adopted a “strategy first” approach, prioritizing people, processes and flexible systems—implementing ERP and treasury/risk solutions tailored to airline needs (cash visibility, fuel hedges, intercompany debt, etc.)—and expanded its remit by signing service agreements with PT Indonesia AirAsia Extra and Thai AirAsia X in 2015. The result is a purpose-built SSC that supports group-wide operations across multiple jurisdictions, has improved efficiency and cash visibility, emphasizes data protection, and is positioned to monetize services beyond internal clients.

AirAsia

Naresh Alagan

CEO