Case Study: Groupon achieves best-in-class inbox placement with Return Path Certification

Return Path Certification resulted in 40% increase in delivery speed and measurable increase in email response rates for daily deal site Groupon

Groupon, the global deals company with 48.3 million active customers, needed a reliable way to reach subscribers across more than 2 million mailbox domains worldwide. Email was a major driver of its business, but varying filtering rules and reputation systems made inbox placement difficult to manage at scale. Groupon partnered with Return Path and used its Certification program to improve deliverability.

Return Path’s Certification gave Groupon exclusive mailbox-provider data feeds and helped the team fine-tune sending practices for better inbox placement and less filtering. The result was a measurable lift in deliverability and best-in-class inbox placement rates worldwide, helping drive more than one billion Groupon purchases globally.

Groupon