Case Study: Large Cable and Internet Access Provider achieves higher sales revenue with ResultsCX

Cable & Internet Industry Leader Reaches New Heights in Sales CX

Large Cable and Internet Access Provider, one of the most recognized U.S. brands, had partnered with ResultsCX for more than 12 years but needed to transform its CX operation as it expanded into new products and services. The client wanted to improve sales performance across multiple business lines, aligning offers more closely to customer needs through a more consultative approach.

ResultsCX implemented a white-glove consultative sales model, including a revised hiring profile, agent training, incentive changes, updated call guides, integrated telephony and dispositioning data, and an outbound callback process. The results were strong: ResultsCX was named the client’s Most Strategic Partner, raised average equipment revenue per sale by 37%, grew annual equipment sales from $2 million to $6.4 million, increased units per sale to 2.09, and drove 72% of its sales into the highest-value package.