Case Study: BRCC scales operations and reduces equipment downtime with ResQ

BRCC scales across North America, while positively impacting their bottom line

Black Rifle Coffee Company (BRCC), a veteran-owned coffee brand rapidly expanding across North America, needed a better way to manage repairs and maintenance as it grew from 3 stores to more than 100. Before ResQ, Craig Chambers and his team were juggling facility issues through phone calls, email, Slack, and other tools, making it difficult to find reliable vendors, track work, and stay ahead of costly equipment breakdowns.

ResQ provided BRCC with a centralized platform for work orders, communication, equipment tracking/tagging, preventive maintenance, and a marketplace of trusted service professionals. With ResQ, BRCC can manage more stores without adding per-user costs, keep GM access flexible, and get same-day service that helps avoid downtime. The result has been faster repairs, better accountability, and meaningful savings—especially compared with the $6K–$7K per day BRCC could lose when a drive-thru location’s equipment went down.

BRCC

Craig Chambers

Retail Facilities Manager