Case Study: Keenan & Associates achieves faster, more accurate RFP responses with Responsive

Why a Marketing Team Upgraded RFP Response Tools

Keenan & Associates, a California-based insurance brokerage that serves public agencies and health care organizations, needed a better way to manage RFP responses. Kevin Knopf, Marketing Communications Manager, was frustrated by prior tools that lacked a smart content repository, a user experience that saved time, and a licensing model that allowed the 3–30 subject-matter experts often required on a single proposal. They selected Responsive’s RFP response platform to address those needs.

Responsive delivered a collaborative platform with a dynamic content repository and a licensing approach that accommodates many contributors, letting Keenan keep regulatory language accurate and up to date. As a result, the marketing team now tracks progress in real time, confidently commits to faster proposal turnaround, involves necessary SMEs without licensing headaches, spends fewer hours proofreading, and has impressed company executives—backed by Responsive’s strong customer support.

Keenan & Associates

Kevin Knopf

Assistant Vice President, Marketing Communications