Case Study: Maintel increases bid submissions by 25% with Responsive AI

Maintel uses Responsive AI to bid on 25% more tenders without adding headcount

Maintel, a managed communications services provider in the United Kingdom, faced a growing volume of more complex tenders after regulatory changes in UK public procurement increased the pressure to produce stronger bids. The company wanted to respond to more tenders without adding headcount, while also improving the quality of proposals and keeping pace with a more competitive market. Maintel already used Responsive and decided to upgrade to Responsive AI to support that effort.

Working with Responsive, Maintel cleaned up its content library, set up better governance, and changed its response process to use AI for first drafts and content updates. The bids team now runs 90% of its bids through Responsive and has increased bid submissions by 25% in the first year without adding headcount. Maintel said Responsive AI shortened the time to a good version-one response, reduced the time needed from subject matter experts, and helped improve quality scoring and shortlist rates.

Maintel

Hannah Cook

Head of Bids