Case Study: Smarsh streamlines post-merger RFP integration with Responsive

How Smarsh’s RFP process persevered through a merger

Smarsh used Responsive to manage RFPs, and its Sales Enablement team had built a fine-tuned process over several years. That process became harder to manage after Smarsh merged with another company and had to combine two RFP workflows, content libraries, and organizational systems.

Responsive supported the integration with content management best practices, a post-merger RFP process integration checklist, and on-site help. Smarsh reduced its tag count from over 400 to less than 40, and Responsive completed the content migration overnight so the team could operate in one system. The company also submitted 30 more RFPs and RFIs in 2018 than in 2017, and the team said Responsive helped make the merger process much easier.

Smarsh

Alex

Smarsh