Case Study: MasterControl achieves 2,000% ROI and 40% faster RFP responses with Responsive

How MasterControl Found Massive ROI with RFP Software

MasterControl, a provider of compliance and quality management software, faced inefficient, manual RFP processes that relied on disparate documents and overburdened staff. Sales Operations Specialist Anthony Rossi led the push for a cloud-based RFP solution that could be shared across stakeholders and support multiple answers per question, robust import/export and easy contributor adoption — ultimately selecting Responsive’s RFP software.

Responsive implemented a cloud RFP platform with an AI-enabled Q&A repository, strong import/export and templatization, and analytics to track usage. Within six months MasterControl cut RFP time and resources by 40% (from an average 32 hours at roughly $100/hr, or ~$3,200 per RFP), achieved an estimated 2,000% ROI, improved content management and document templating, and increased contributor participation through better onboarding and usability with Responsive.

MasterControl

Anthony Rossi

Sales Operations Specialist