Case Study: Data Axle achieves 30-50% faster RFP completion with Responsive

Data Axle gains 30-50% in productivity with dynamic response management

Data Axle, a 50-year-old data-driven marketing agency, needed a better way to manage complex RFPs as its growth increased demand for more automation. Its large Content Library was stale, hard to search, and not widely used, so employees often went straight to subject matter experts for help instead of self-serving.

Using Responsive and its Response Projects and Content Library capabilities, Data Axle reorganized content, added custom fields, set rolling SME reviews, and trained employees to use the library. With Responsive, the company now completes RFPs 30-50% faster, reduces SME effort by 80%, and has a process that supports around 80% of questionnaires before escalating to SMEs.

Data Axle

Tiffany Ramos

Sales Enablement Manager