Case Study: Zaza Group achieves better booking control and lower costs with ResDiary

Zaza - Customer Case Study

Zaza, a group of seven Italian restaurants led by Group Operations Manager Karen Britton (also rolling ResDiary out across sister brand Prime Steak & Grill), needed a single, cost- and user-friendly reservations platform after finding Eveve lacked customer notes, reporting and usability and Prime were paying high OpenTable commissions (around £300/month). They selected ResDiary's reservation system to replace Eveve and avoid OpenTable's ongoing costs.

ResDiary delivered a staged rollout and training across Zaza’s seven venues, implementing a central group reservation system with cross-selling, segmented marketing lists, one-login access to multiple diaries, and advanced 15-minute yield management alongside robust back‑office reporting. The ResDiary implementation improved day-to-day operations and staff usability, was rolled out smoothly to all sites, and reduced reliance on costly OpenTable fees while giving the group better reporting and control.

Zaza

Karen Britton

Group Operations Manager