Case Study: The DRG scales restaurant bookings and revenue with ResDiary

The DRG grows online bookings to 50% with ResDiary

The DRG, a restaurant group with over 20 venues, faced a significant challenge in scaling its booking management processes beyond pen-and-paper diaries. As the group expanded, it urgently needed a centralized system to handle increasing online bookings, provide visibility across all locations, and reduce pressure on its staff. They turned to the vendor ResDiary to implement its restaurant booking and management platform.

ResDiary provided a centralized solution that automated online bookings, managed table allocations, and introduced features like automated deposit links and a dedicated events inquiry system. This implementation allowed The DRG to scale efficiently, opening 10 additional restaurants. The results were substantial, with online bookings now accounting for 50% of all reservations. ResDiary also helped drastically reduce the manual effort required from the reservations team and created new cross-selling opportunities, contributing to the group's exponential revenue growth over their 15-year partnership.

The DRG