Case Study: Future Hospitality Group achieves more bookings and better service with ResDiary

ResDiary + First Table = Buzz, Efficiency & Service for Margo’s & odd saint

Future Hospitality Group, the hospitality operator behind Queenstown restaurants Margo’s and odd saint, needed a way to drive bookings during quieter periods while keeping reservation management simple for staff. They chose ResDiary, using it alongside the First Table dining-deals platform to help attract early-night diners and improve service efficiency.

ResDiary’s integration with First Table sends all bookings directly into the reservation system, making table management easier and letting the team adjust availability in real time based on demand. The result was more buzz in the venues, stronger walk-in traffic, happier early-bird guests, and additional customer exposure; Phoebe Woodward also noted that First Table bookings frequently sell out quickly, indicating high demand, while the ResDiary system improved front- and back-of-house communication and helped the venues stay profitable through drink upsells.

Future Hospitality Group

Phoebe Woodward

Future Hospitality Group