Case Study: Robins & Day dealer group boosts online visibility 8,000% and achieves 100% review response with Reputation.com

Why Should Dealer Groups Engage with Customers Online

Robins & Day, a manufacturer-owned dealership group selling Peugeot, DS and Citroën vehicles and thousands of used cars, faced a growing need to engage customers online, capture feedback from reviews and social posts, and standardize reputation management across multiple locations. To overhaul their approach to online customer engagement and reporting, Robins & Day began an Online Reputation Management program in 2016 using Reputation.com’s platform.

Reputation.com provided a centralized ORM platform, real-time reporting, and an app to monitor and respond to reviews, tie feedback to specific staff, and benchmark site performance. Since implementing Reputation.com, business listing views rose 8,000% (23.6k to 1.92m), inbound reviews increased from 1,251 to 5,764, response rates jumped from 16% to 100%, the Reputation Score climbed from 357 to 512, and the group holds a 4.3-star rating.

Robins & Day

Harry Pennington

Head of Marketing