Case Study: Virtua Health boosts online visibility and patient engagement with Reputation.com

Virtua Health drives 25M impressions and 500% more direction clicks with Reputation.com

Virtua Health, a leading academic health system in New Jersey, faced challenges in managing its online presence and listings accuracy, especially after a marketing team restructuring and an acquisition. They partnered with Reputation, continuing a relationship that began with an acquisition of their previous vendor, to enhance their digital consumer experience and optimize their online reputation management.

Reputation worked collaboratively with Virtua Health to claim and update all online listings, a vital task during the pandemic. The solution included enhancing physician listings with headshots and utilizing Reputation's platform for insights and review management. This partnership led to remarkable results: impressions increased threefold to over 25 million, website clicks increased by 186%, and actions taken on listings rose by 134%. Most notably, clicks for directions to physician locations increased by 500%. Reputation helped Virtua foster a consumer-first culture and make data-driven decisions.

Virtua Health