Case Study: Greystar achieves portfolio reputation score growth (241→709) and increased leads & leases with Reputation.com

Utilizing Reviews and Competitive Intelligence to Enhance the Residential Experience

Greystar, the global leader in rental housing with 2,600+ communities and 1.5M+ residents, faced an unsustainable, manual process for tracking and responding to online reviews and needed enterprise-grade reputation management and competitive insight. Since 2013 Greystar partnered with Reputation for a centralized reputation management solution, managed Google listing services, reporting, and competitive intelligence to scale resident communications and operational workflows.

Reputation delivered a single platform for review monitoring and responses, location-level rep scoring, managed listing services, and competitive benchmarking; Greystar’s aggregate portfolio rep score rose from 241 in 2013 to 709 in 2021. Reputation’s services also generated on average 36 more leads, 10 more gross leases, and $108,000 in added value per location in 2021, while enabling data-driven growth strategies and internal performance programs.

Greystar