Case Study: Sutter Health achieves 76% increase in doctor profile page visits with Reputation.com

Sutter Health Sees 76% Increase in Doctor Profile Page Visits with Reputation.com

Sutter Health, a large California-based non-profit healthcare system spanning hospitals, clinics and outpatient services, faced fragmented location and physician listings and thousands of unresponded patient reviews after growth by acquisition. To bring its online presence in line with patient expectations, Nolan Perry (Head of Reputation and Engagement) selected Reputation and its reputation-management platform to consolidate listings and manage review responses.

Reputation implemented centralized listings management, review monitoring and response, HIPAA‑compliant response templates, star‑rating streaming to doctor profile pages and NLP-powered reporting. As a result, Sutter Health’s listings accuracy rose from 57% to 90%, the organization responded to 5,000 reviews in 2017, and visits to doctors’ profile pages from Google increased 76%, driving higher visibility and appointment bookings.

Sutter Health

Nolan Perry

Head of Reputation and Engagement