Reputation.com
86 Case Studies
A Reputation.com Case Study
Shaheen Chevrolet, a large Chevrolet dealer serving Lansing, faced a weak online presence with no consistent process for requesting reviews, no dedicated review monitoring or response, and no tools for posting social content at scale. In 2014 Business Development Manager Dan Dowker selected Reputation.com’s online reputation management platform and Managed Services to systematically request and respond to reviews and to build the dealership’s social media presence.
Using Reputation.com’s platform and managed social services, Shaheen established consistent review workflows, responded to reviews, published localized social content and ran targeted Facebook ads. The results were dramatic: total reviews increased 765% (from 243 to 2,102), average star rating rose from 4.5 to 4.7, Reputation Score grew 28% (555 to 713), the team responded to 100% of reviews on Cars.com and Facebook, and Facebook click-through rates climbed by over 300%.
Dan Dowker
Business Development Manager