Case Study: PeakMade Real Estate achieves industry-leading resident experience and a 34% Reputation Score increase with Reputation.com

PeakMade’s Journey to Industry Leadership and Long-Term Resident Advocacy

PeakMade Real Estate, a vertically integrated real estate development and property management company focused on student and multifamily communities, needed to strengthen resident experience, online reputation, leasing velocity, and retention across its portfolio. To address these challenges PeakMade partnered with Reputation and built a Customer Knowledge platform that collects reviews, surveys, care inquiries, and focus-group feedback to surface resident needs and drive cross-departmental improvements.

Using Reputation’s feedback-management platform and programs, PeakMade raised its portfolio Reputation Score from 515 to 690 (a 34% increase and 147 points above industry average), achieved a 96%+ response rate, and grew properties in the 800 Club from 7 to 20 (185% increase); 52% of locations now score 750–800+. These gains translated to industry recognition, stronger leasing performance (70% of properties met or exceeded occupancy targets; 55% reached Diamond Club), rising review volume (300% spike during a campaign) and sustained rent and retention improvements driven by Reputation-enabled customer insights.

PeakMade Real Estate

Michele Bettinazi

Customer Experience Manager