Case Study: Orangetheory & Tombras achieve 99.7% business listings accuracy and introduce 1.8M to Orangetheory At Home with Reputation.com

Leveraging Provider Sentiment to Drive Volume and Attract Talent

Orangetheory Fitness, a global boutique fitness brand with nearly 1,200 U.S. studios, faced the challenge of keeping location information accurate as studios closed and reopened during the COVID‑19 pandemic. After hiring Tombras to lead its SEO strategy, Orangetheory turned to Reputation—specifically the Reputation Business Listings module—as a single source of truth to rapidly update Google Business Profiles and communicate the new Orangetheory At Home™ offering.

Reputation’s platform (bulk upload and API integration with Google) allowed Tombras and Orangetheory to push fast, accurate listing updates without error‑prone manual work, preserving local visibility and redirecting members to virtual workouts. The result: 99.7% business listings accuracy, an average rating above 4.5 stars, and more than 1.8 million people introduced to Orangetheory At Home™, helping maintain search rankings, traffic, and community engagement.

Orangetheory/Tombras

Jay Bolling

Senior SEO Manager