Case Study: Intermountain Health achieves 3x organic leads and a 510% increase in review volume with Reputation.com

Intermountain Health Triples Organic Leads, Increases Review Volume by 510% in One Year

Intermountain Health, a 34-hospital, 400-clinic system in the Mountain West, faced poor online representation—unoptimized Google Business Profiles, low review volume, and stakeholder complaints that search visibility didn’t reflect their real-world reputation. To address this, Intermountain Health partnered with Reputation and deployed Reputation’s platform and a scalable SMS-based review-request program to improve listings, solicit reviews, and centralize reputation management.

Reputation enabled automated review solicitation, review management at scale, and customized reporting tied to business KPIs, which quickly improved visibility and trust. Results included a jump from a 3.7 to 4.5 average rating in weeks, a 510% increase in review volume over six months (monthly Google rating volume rose over 900% to ~4,500), a rise in positive review share from 78% to 88% with over 10,000 five-star ratings, and a threefold increase in organic leads—demonstrating tangible SEO, visibility, and lead-generation gains driven by Reputation.

Intermountain Health

Carey Van Wagoner

Digital Marketing Director