Case Study: Virtua Health achieves 3x impressions and 186% more website clicks with Reputation.com

How Virtua Embraces Growth & Prioritizes Everybody, Always

Virtua Health, a leading academic health system in South New Jersey with 3,000+ affiliated doctors and 400+ locations, faced fragmented online listings and a need to optimize the digital patient experience after a marketing restructure and the Lourdes acquisition—issues that were amplified by the pandemic. They partnered with Reputation, using Reputation’s platform for listings and review management and its Insights reporting, to bring accuracy, consistency, and strategic oversight to their online presence.

Reputation claimed and updated listings, enhanced physician profiles with portrait headshots, assigned a digital community engagement specialist, and provided Insights to guide decisions; those efforts tripled impressions to over 25 million, delivered a 186% increase in website clicks, drove actions up 134% to over 1 million, and produced a 500%+ increase in monthly clicks for directions to physician locations. Reputation’s platform and collaborative approach enabled measurable, data-driven improvements in visibility, patient experience, and scalable digital growth for Virtua Health.

Virtua Health

Ryan Younger

Vice President of Marketing