Case Study: Tortilla achieves UK’s highest-rated fast-casual status and 262% increase in reviews with Reputation.com

How Reputation helps Tortilla to get ahead of its competitors

Tortilla, a fast‑casual Mexican restaurant expanding new UK sites, needed to centralise and streamline how customer feedback and location data were managed across 50+ listings and give operations—not just marketing—real‑time control. To do this the brand partnered with Reputation and adopted Reputation’s all‑in‑one Reputation Experience Management platform to collect, monitor and act on reviews, surveys and business listing data.

Using Reputation’s Reviews, Surveys and Business Listings modules, Tortilla drove measurable improvements: review volume rose 262%, overall star rating climbed from 4.3 to 4.7, and the brand now has twice as many 5‑star reviews as its nearest competitor; listing accuracy reached ~99% resulting in a 38% increase in listing views, 30% more clicks‑to‑directions and 58 million listing views in 2022. Reputation’s platform enabled those outcomes by giving operations real‑time, customisable dashboards and centralized control.

Tortilla

Megan Burton-Brown

Head of Marketing