Case Study: LaFontaine Automotive Group achieves 100+ new reviews and 200,000 additional listing views per month with Reputation.com

How LaFontaine Fosters Lifelong Customer Relationships Through Communication

LaFontaine Automotive Group, a family‑owned Michigan dealer network of 30+ locations, struggled with incoming online reviews not being consistently monitored or responded to — a critical gap for a company that measures success by customer relationships. After a six‑month evaluation, LaFontaine selected Reputation and its review management tools to provide a single platform for monitoring reviews across channels and improving response timing.

Reputation implemented review management and Review Booster features, automating alerts, routing negative reviews to general managers for outreach, forwarding positive mentions for employee recognition, and switching review requests from email to SMS. The changes drove about 100 new Google/Facebook reviews per month and increased listing views by 200,000 per month; Reputation’s tools also supported training, competitive intelligence for acquisitions and recruiting, and stronger, measurable customer engagement for LaFontaine.

LaFontaine

Max Muncey

Senior Manager, Corporate Communications