Case Study: Hackensack Meridian Health achieves 240%+ increase in website visits with Reputation.com

Hackensack Meridian Health Increases Website Visits by Over 240% with Reputation.com

Hackensack Meridian Health, a $5.5 billion non-profit hospital network and the largest hospital chain in New Jersey, struggled to attract patients online in a highly competitive area near New York City and Philadelphia. Rapid growth and multiple acquisitions had left a web of overlapping, inconsistent physician and location listings, so VP of Strategic Marketing Ryan Younger engaged Reputation.com to address listings accuracy, review volume, and overall online visibility.

Reputation.com implemented its online reputation management platform to synchronize and maintain accurate business, location, and physician data (feeding Hackensack Meridian’s find-a-doctor tool), manage listings across the web, monitor and respond to reviews, request patient reviews, and provide dashboards and alerts to staff. The engagement drove measurable gains: listing views +243%, website visits +206%, phone calls +269%, driving directions +320%, review volume +170%, average star rating up from 3.9 to 4.4, Reputation Score +82%, and more than 20,000 five‑star patient reviews.

Hackensack Meridian Health

Ryan Younger

Vice President of Strategic Marketing