Case Study: Greystar boosts reputation scores and competitive insight with Reputation.com

Greystar boosts reputation score from 241 to 709 with Reputation.com

Greystar, a global leader in rental housing, faced the challenge of manually managing its online reputation across more than 2,600 community locations, a process that was unsustainable and provided no insights. They also sought a way to benchmark their performance against competitors. To address these challenges, Greystar partnered with Reputation for an enterprise-level reputation management solution.

Reputation provided a scalable platform that centralized review monitoring and response, which became part of Greystar's operational process. The vendor also built competitive intelligence tools for benchmarking and strategy. Using Reputation's solutions, Greystar increased its aggregate portfolio reputation score from 241 to 709. In 2021, business listing services generated an average of 36 more leads, 10 more gross leases, and $108,000 in added value per location.

Greystar