Case Study: European Wax Center achieves more than double the positive reviews per month with Reputation.com

European Wax Center More than Doubles Positive Reviews Per Month

European Wax Center, a beauty lifestyle company with more than 700 U.S. franchise locations, struggled with stagnant average ratings and a low review response rate (only 11%), with inconsistent and time-consuming review monitoring across locations. To centralize review management and improve location data accuracy and brand-consistent responses, European Wax Center engaged Reputation.com’s Online Reputation Management platform.

Reputation.com implemented a single dashboard that monitors reviews across search, maps and hundreds of sites, sends real-time alerts, provides approved response templates, and delivers location-level analytics. As a result, European Wax Center increased its reputation score by 30% (458 to 595), doubled its review response rate (11% to 22%), more than doubled positive reviews per month (701 to 1,427), and improved its average star rating from 4.5 to 4.6.

European Wax Center

Christelle Christie

Director of Guest Experience