Case Study: Car Rental Company boosts online reputation (555% more reviews, 40% higher star rating) with Reputation.com

Car Rental Industry The Impact of Online Reputation Management

An international car rental brand engaged reputation.com to improve the online reputation of several U.S. locations. The challenge was to increase review volume, lift sentiment and star ratings across major review sites; reputation.com supplied its review management platform, on-site review-request kiosks, and ran a post-rental email review-generation campaign during a three-month pilot.

reputation.com's solution delivered strong results: pilot locations saw negative reviews drop 50%, average star rating rise 40% (from 2.5 to 3.5), and monthly review volume jump 555% (average new reviews per month increased from 54 to 300), while control locations showed negligible change—demonstrating improved local search visibility and meaningful revenue upside per reputation.com’s analysis and HBR benchmarks.