Case Study: a leading U.S. auto dealer achieves a 6% sales increase with Reputation.com

Big 3 Automaker Increases Monthly Sales by 6% with Focused Reputation Management

The customer, a leading U.S. auto dealer with over 1,800 dealerships, faced the challenge of improving its online reputation to influence consumer decision-making, as 91% of shoppers use reviews to choose a dealership. Their goal was to increase review volume, reduce negative sentiment, and improve overall star ratings across their entire organization. To address this, they partnered with Reputation.com and used its Online Reputation Management platform.

Reputation.com's solution provided a centralized platform for monitoring reviews, gaining operational insights, and generating more customer feedback. The results were significant: a 325% jump in review volume, a 30% drop in negative sentiment, and an average star rating increase from 3.5 to 4.5. Most importantly, a 150-point improvement in their Reputation Score directly led to a 6% increase in monthly sales.