Case Study: Automobile Club of Southern California achieves 200% increase in direct sales queries through Google My Business with Reputation.com

Auto Club Increases Direct Sales Queries through Google My Business by 200%

The Automobile Club of Southern California (Auto Club), part of the AAA federation serving more than 50 million members, faced the challenge of keeping accurate Google My Business (GMB) listings and a consistent omnichannel presence across 350+ branch locations amid frequent data changes. To centralize directory management and reputation work, Auto Club began using Reputation.com's platform (after Reputation.com acquired SIM Partners) in 2018 to maintain correct listings, monitor reviews, and manage online data sources.

Reputation.com centralized GMB monitoring and listings management, handled review and social responses, provided flexible location-level reporting, and assigned a dedicated customer success manager. As a result, Auto Club saw a 200% increase in direct sales queries from GMB, roughly a 10% rise in organic search traffic, and measurable lifts in discovery queries, map requests and click-to-call actions, alongside improving Reputation Scores and star ratings.

Automobile Club of Southern California

Jesse McCarl

Digital Marketer