Case Study: Arkansas Surgical Hospital achieves 3x increase in positive review volume with Reputation.com

Arkansas Surgical Hospital Triples Positive Online Review Volume with Reputation

Arkansas Surgical Hospital, a physician-owned facility specializing in joint replacement and spine surgery, faced a visibility and reputation challenge: most satisfied patients weren’t posting online reviews, some physicians feared soliciting feedback would surface complaints, and the hospital lacked a way to manage its online reputation. To address this, Arkansas Surgical Hospital selected Reputation.com’s automated, HIPAA-compliant online reputation management solution to generate and monitor patient reviews and improve surgeon profiles.

Reputation.com implemented monthly review invitation emails, review alerts, thematic analysis, Reputation Score tracking, surgeon profile optimization, and email-template testing. The hospital’s Reputation Score jumped 5x from 110 to 556 in one month (reaching 668 after six months versus an industry average of 179), average monthly positive reviews grew from 4.9 to 22.5 (nearly quadrupling total monthly volume), percent positive reviews tripled, and average star ratings rose to 4.2 for surgeons and 4.7 for the hospital.

Arkansas Surgical Hospital

Leslie Heizman

Vice President of Marketing and Business Development