Case Study: Leading Medical Device Company increases leads with Reputation.com

How This Leading Medical Device Company Increased Leads through Social Listening

The Leading Medical Device Company’s Neurovascular division needed a better voice-of-customer strategy as COVID-19 reduced in-person physician feedback and manual social monitoring wasn’t enough. To fill the gap, they partnered with Reputation.com and used Reputation Listen to capture online conversations, customer sentiment, and competitive activity in real time.

Reputation.com implemented centralized social listening dashboards and monitors that gave the team richer VOC data, competitive intelligence, and market trend insights. As a result, they created 37 custom dashboards, 24 real-time data monitors, and 5 competitive monitors, and used the findings to shape messaging, product innovation, and marketing decisions across Twitter, LinkedIn, journals, and sales materials.