Case Study: Wasl Improves Customer Service Design with Renascence

Wasl analyzes 59,726 customer records with Renascence

Renascence was engaged by Wasl, a leading real estate developer in Dubai, to address challenges in their customer service and data management. The client faced significant issues including inconsistent data recording, inefficient customer data collection methods across business units, and an inability to leverage their customer information for strategic purposes, all of which hindered their digital transformation and customer experience goals.

To solve this, Renascence conducted a comprehensive customer service analysis. This involved analyzing 59,726 customer records to provide accurate segmentation, mapping the customer journey to identify 40 key pain points, and addressing data inconsistencies. The solution included 14 recommended initiatives, which led to improved data management, enhanced customer segmentation for targeted strategies, and an optimized overall customer experience for Wasl.

Wasl