Case Study: Reel Cinemas enhances cinema wayfinding and reduces queue anxiety with Renascence

Reel Cinemas transforms cinema info screens in 4 weeks with Renascence

Reel Cinemas faced the challenge of transforming its cinema operations through digitization, which introduced potential issues like customer queues at kiosks, multiple user journeys, and the need for a new information screen interface to manage space and content effectively. They enlisted the consulting firm Renascence, which specializes in customer experience and digital transformation, to address these operational and design hurdles.

Renascence implemented a new user interface for the cinema information screens, drawing inspiration from industries like aviation and streaming services. The solution utilized design principles such as the Golden Ratio for content prioritization and introduced a traffic-light system to display ticket availability, reducing customer anxiety and wait times. This transformed the screen into a proactive guide, successfully complementing the digitized operations and enhancing the overall customer experience for Reel Cinemas.

Reel Cinemas