Case Study: Msheireb Downtown Doha boosts customer retention with Renascence loyalty program strategy

Msheireb Downtown Doha builds a loyalty program with Renascence, creating 12 customer profiles

Renascence was engaged by Msheireb Downtown Doha to develop a customer loyalty program strategy aimed at boosting retention and driving revenue. The challenge involved tailoring the program to diverse customer groups and aligning it with key business objectives like brand ambassadorship and unique experiences.

The solution from Renascence involved creating 12 Jungian customer archetypes and a program structured around the 5 Cs: Convenience, Commerce, Content, Communication, and Community. It featured a multi-tiered membership model and a four-phase rollout. The measurable outcomes included the creation of 12 detailed customer profiles and the benchmarking of 13 loyalty programs to establish best practices, setting a strong foundation for enhanced customer engagement.

Msheireb Downtown Doha