Case Study: Emaar Properties transforms group-wide customer experience with Renascence

Emaar Properties transforms group-wide CX across 7 journeys in 18 months with Renascence

The customer, Emaar Properties, faced the challenge of transforming and unifying customer experience across its diverse group of business verticals, including real estate, hospitality, entertainment, and retail. They engaged the vendor Renascence for comprehensive customer experience (CX) and digital transformation services to address this multifaceted need.

Renascence implemented an 18-month engagement utilizing strategies like behavioral research, journey mapping, and solution design. Their work resulted in several key initiatives, such as designing the Emaar One app, revamping the Happiness Center, and researching sales kiosk interactions. The measurable impact delivered by Renascence included the design and delivery of seven major customer and employee journey projects across Emaar's four core verticals.

Emaar Properties