Case Study: Emaar Properties transforms its sales kiosk experience with Renascence

Emaar Properties builds a new kiosk model in 3 months with Renascence

Emaar Properties, a leading real estate developer, engaged the CX consultancy Renascence to assess and improve the effectiveness of their property sales kiosk located in The Dubai Mall. The challenge was to research the current kiosk's performance and develop a model that could set a new benchmark for sales conversion and customer experience.

The solution from Renascence involved a detailed study using anonymous data collection, analyzing months of sensor data to confirm behavioral hypotheses. They created a new kiosk model based on zoning and layout laws designed to guide customer flow from initial attraction to final conversion. This resulted in a more functional and customer-centric sales kiosk tailored to the mall's traffic and visitor behavior, establishing a benchmark model for Emaar Properties.

Emaar Properties