Case Study: Aldar strengthens Emirati investment engagement with Renascence

Aldar launches Emirati investment program with Renascence, mapping 70+ steps and 120+ pain points

Aldar, a prominent real estate developer, faced the challenge of fostering community growth and sustained investment within its projects, specifically targeting Emirati locals. To address this, they engaged the consultancy Renascence to design and structure the CASA Management Program, which required deep insights into customer investment behavior and the creation of a compelling incentive scheme.

Renascence implemented a comprehensive program featuring a detailed customer journey map and a tailored incentive structure to promote diversified investments across Aldar's properties. The solution provided strategic investment guidance, successfully aligning individual investor goals with Aldar's broader community development objectives. The program cultivated strong participant loyalty and encouraged substantial, sustained investment, achieving significant success in fostering community growth and engagement.

Aldar