Case Study: Shiseido achieves personalized omnichannel engagement and revenue growth with Reltio

Shiseido elevates consumer experiences across brands with unified, real-time profiles powered by Reltio

Shiseido, the global beauty company, needed to move from a product-centric to a customer-centric model but faced fragmented customer data and no formal customer data practice. To deliver consistent omnichannel personalization, increase loyalty, and drive revenue, Shiseido invested in the Reltio Connected Data Platform, integrated with Salesforce Marketing Cloud and its analytics stack.

Reltio enabled a unified, governed 360-degree customer view, seamless onboarding of brands and systems (including Drunk Elephant), and robust data lineage and privacy controls to power personalized marketing and AI-driven experiences. The Reltio-powered solution helped Shiseido launch about 125 websites, engage millions of consumers daily, and send roughly 1 billion personalized communications in 2023, while improving compliance, faster brand integration, and the ability to incorporate biometric and other new data types.

Shiseido

Welington Fonseca

EVP Global Customer Marketing and eCommerce