Case Study: Republic Services unlocks $100M in revenue with Reltio data unification

Republic Services gained flexibility by unifying customer data

Republic Services partnered with Reltio to replace its homegrown master data management approach and overcome fragmented, poor-quality customer and contact data. The company needed a more flexible way to unify data across systems, support acquisitions, and improve cross-sell and upsell efforts, while also solving issues like duplicated accounts, incomplete contact records, and highly customized systems.

Reltio implemented an adaptable data architecture that unified and harmonized customer and contact data across 7 systems, using prebuilt matching rules, deduplication, enrichment, and integration with sources like Salesforce, billing, customer portals, and Dun & Bradstreet. The first phase went live in 7 months, helping create a “one version of Joe” view and supporting Republic Services’ goal of unlocking $100M in cross-sell and upsell revenue over 3 years.

Republic Services

Heather Tweedy

Director of Customer Data