Case Study: Leading Pre-Commercial Biopharmaceutical Company achieves 11-week HCP Customer Master and rapid commercial launch readiness with Reltio

Leading Pre-Commercial Biopharmaceutical Company - Customer Case Study

Leading Pre-Commercial Biopharmaceutical Company faced a critical launch challenge: with multiple GI therapies in the pipeline they had no commercial infrastructure, lacked reliable customer and market data, and risked compliance gaps. To get timely, data-driven insights for coordinated launches across market access, medical affairs, patient services, regulatory, marketing, and sales, they engaged Reltio for a modern master data management approach.

Reltio deployed Reltio Cloud to deliver HCP 360 (powered by the Reltio Self‑Learning Data Platform and Self‑Learning Graph) and built an HCP Customer Master with 250K+ aggregated profiles in under 11 weeks. The Reltio solution enabled rapid HCO and payer data onboarding, affiliation management, territory mapping, targeted audiences, and improved sales incentives—accelerating commercial readiness, helping the company beat competitors, avoid commercial disadvantage, and make its new drug available to patients.