Case Study: Leading Pre-Commercial Biopharmaceutical Company achieves faster go-to-market and HCP master data management with Reltio

Leading Pre-Commercial Biopharmaceutical company - Customer Case Study

Leading Pre-Commercial Biopharmaceutical Company, a biopharma focused on musculoskeletal therapies with its first product under FDA review and no prior product revenue, needed future‑proof commercial infrastructure and master data management to understand HCPs, HCOs and their affiliations. Reltio was engaged to provide a Customer 360 solution to create the data-driven foundation required for sales and marketing and to speed a compliant, efficient product launch.

Reltio implemented Life Sciences Customer 360 built on Reltio Cloud, enabling sales force sizing and territory alignment, HCP–HCO affiliation management, and KOL identification while integrating partner sources like NPI, CRM and QuintilesIMS for a complete HCP view. The solution was deployed quickly to meet approval and launch timelines, delivered faster go‑to‑market and improved segmentation and targeting, and provides an agile, configurable data model to support the company’s expected growth and future product introductions.