Case Study: Leading Pet Specialty Retailer achieves unified, real-time pet parent profiles for personalized omnichannel CX with Reltio

Leading Pet Specialty Retailer - Customer Case Study

Leading Pet Specialty Retailer struggled with fragmented customer data across more than a dozen systems, creating repetitive data entry, decentralized experiences and an inability to deliver timely, personalized product and content recommendations. To reduce friction, personalize journeys, and drive more frequent trips, larger baskets and higher retention, the retailer turned to Reltio and Reltio Cloud’s Consumer 360.

Reltio built a real‑time single view of 50M+ pet parent profiles across 1,500+ stores and more than 12 systems by modeling relationships with graph technology and big data science. The Reltio solution created a trusted, mastered repository that supports omni‑channel journeys, timely product and service access (grooming, vet, adoption, supplies), and cross‑company sharing — going live in 18 weeks — which enabled personalized recommendations and measurable lifts in trips, basket size and customer retention.