Case Study: A Leading Multinational Growth Pharma achieves a global customer master across 36+ countries and GDPR‑compliant commercial insights in 26 weeks with Reltio

Leading Multinational Growth Pharma Company - Customer Case Study

Leading Multinational Growth Pharma Company faced fragmented customer data after multiple M&As—77+ disparate systems and 18 data sources across 36 countries and 3 regions—resulting in duplicate records, inefficient marketing and ineffective sales. They needed to modernize and standardize global BI reporting, build digital non‑rep channels with on‑demand insights and 24x7 operations, and gain control of HCP consent ("Consent to Market") to meet GDPR. They engaged Reltio and its Reltio Self‑Learning Data Platform to solve these challenges.

Reltio’s Self‑Learning Data Platform enabled the Commercial Intelligence team to build a Healthcare Information Management Data Hub that consolidated HCPs, HCOs, KOLs, affiliations, CRM, payer, pricing/contracting, transactions, compliance, product and digital data. The agile solution went live globally in 26 weeks across 36+ countries, delivered a single customer master, centralized consent and affiliation management for GDPR compliance, and, with Reltio IQ, provides contextual on‑demand insights to sales reps, campaign and country managers—improving reporting, go‑to‑market responsiveness and launch performance tracking.