Case Study: Leading Health Insurer achieves $1M+ annual TCO savings and Member 360 omnichannel personalization with Reltio

Leading Health Insurer - Customer Case Study

Leading Health Insurer in US faced disconnected processes and inaccurate member identifiers that broke enrollment, service delivery, and reimbursement workflows; their legacy Member Master couldn’t scale to support a member-centric omnichannel strategy. To unify member data and enable personalized engagement, the Leading Health Insurer selected Reltio and its Reltio Cloud platform to build a single, scalable Member 360.

Reltio implemented a Member 360 using Reltio Cloud and its Self‑Learning Graph to consolidate touch‑point history, improve segmentation and targeting, and support HIPAA‑compliant prospect data collection and DTC campaigns. The solution improved member engagement and personalization, uncovered relationships among products, plans, and members for better recommendations, delivered quicker time to value for IT, sales, and marketing, and achieved more than $1M+ annual savings in total cost of ownership.