Case Study: Leading Car Retailing Company consolidates data from 155+ stores and personalizes customer experiences with Reltio

Leading Car Retailing Company - Customer Case Study

Leading Car Retailing Company, a top used car retailer in the US, faced siloed technology and duplicate customer records from legacy mergers and acquisitions that prevented delivering personalized buying experiences across its physical and online stores. They engaged Reltio and adopted Reltio Cloud’s Consumer 360 multi-domain data solution to unify customers, vehicles, stores and accessories and to enable a seamless omnichannel buying process.

Reltio implemented a Consumer 360 solution with Customer and Vehicle Master, real-time predictive analytics, third‑party data enrichment and “search‑before‑create” capabilities, consolidating data from 155+ store systems in under 15 weeks. The deployment reduced manual data entry, improved store associate productivity, gave home office teams higher confidence for advanced analytics, enabled more targeted marketing and refined inventory acquisition—delivering the personalized, seamless customer experience the Leading Car Retailing Company sought.