Case Study: IQVIA achieves real-time, unified multi-domain MDM and 50% faster adoption with Reltio Cloud

IQVIA™ provides real-time data insights to pharmaceutical and biotech companies with Reltio and AWS

IQVIA, a global Life Sciences information and technology provider, faced performance bottlenecks, scattered offline processes, and lack of data transparency in its legacy data management platform. To modernize into a next‑generation, multi‑domain Master Data Management offering that delivers real‑time, unified views of HCPs, HCOs, products and consumers, IQVIA selected Reltio and its Reltio Cloud platform to underpin the transformation.

Reltio implemented Reltio Cloud as the data‑management backbone for the IQVIA™ Data Warehouse and Orchestrated Customer Engagement (OCE), unifying pre‑integrated sources, enabling ML‑driven recommendations and leveraging AWS scalability. The result is a single multi‑domain MDM solution with improved sales effectiveness from clearer affiliations, support for regulatory needs, faster deployments and a 50% reduction in time‑to‑adoption, delivering measurable time‑to‑value for IQVIA’s customers. Reltio enabled the holistic, real‑time data foundation IQVIA sought.

IQVIA

Chitra Varma

Global Commercial Leader, Information Management Solutions