Case Study: Fulton Bank achieves increased customer loyalty and sales with Reltio Data Cloud

How Fulton Bank boosted loyalty and sales Using unified data for comprehensive customer 360 views

Fulton Bank, a regional financial institution serving customers across five states, faced fragmented customer data spread across legacy systems and silos that hampered personalized service, cross-sell opportunities, and operational efficiency. To modernize its data strategy, Fulton Bank adopted the Reltio Data Cloud from Reltio as its master data management and governance backbone to create consistent, real-time customer 360 views.

Reltio delivered a cloud-native MDM solution that unified and cleansed data from more than 15 sources, provided real-time entity resolution and unique customer IDs, and integrated with Databricks and Salesforce for advanced analytics and faster time to value. As a result, Fulton Bank gained real-time 360-degree customer profiles, improved data quality and governance, reduced manual reconciliation, and unlocked better segmentation and cross-sell/upsell opportunities that supported revenue growth and faster, more reliable reporting.

Fulton Bank

Gotham Pasupuleti

Vice President of Customer Data Delivery