Case Study: One of the Oldest and Largest Global Pharmaceutical Companies achieves unified enterprise customer profiles and improved engagement with Reltio

Global Pharmaceutical Company - Customer Case Study

Global Pharmaceutical Company, one of the oldest and largest global pharma firms, struggled with duplicate healthcare provider identities across multiple systems and lacked a single enterprise-wide customer view across commercial, clinical investigation, and other functions. They engaged Reltio, using Reltio Cloud, to create a consolidated customer profile to support both operational and analytical needs.

Reltio implemented a cloud-based master data solution that consolidated profiles with real-time downstream consumption and optimized match-and-merge rules that could be easily adjusted for new geographies, enabling a global rollout in 24 weeks. As a result, Reltio delivered consistent, accurate customer data to multiple teams, improved customer experience across digital touchpoints, and helped the company identify and better engage high-value customers.