Case Study: Global Internet Connection and Related Service Company achieves GDPR compliance and a single enterprise customer view with Reltio Cloud for Account 360

Global Internet Connection and Related Service Company - Customer Case Study

Global Internet Connection and Related Service Company, a multinational provider expanding into Europe, faced fragmented customer data across multiple systems and channels that left them unprepared for GDPR and unable to effectively upsell or cross-sell. The company engaged Reltio, deploying Reltio Cloud for Account 360 to address these gaps and meet regulatory requirements.

Reltio implemented a single enterprise customer view with built-in audit, data lineage, and workflows, plus its Self‑Learning Graph to surface relationships among people, products, locations, and consent types. Reltio enabled secure purging of customer traces (including attributes, historical digital activities, and activity logs) to support data erasure and the Right to be Forgotten, delivering a fast path to GDPR compliance and improving the company’s ability to execute targeted upsell and cross‑sell.